Direct mailing & MICE survey for Tourism Ireland

March 3, 2016

Tourism Ireland requested us to prepare a direct mailing and market survey among Belgain associations and their potential interest to hold their next conference in Ireland. More than 700 associations were contacted with two creative direct mails and the reponse was beyond our expectations...In average a direct mailing has 1-2% reponse rate and we are proud to state that our mailings reached a respons of 7.3 %.

Tourism Ireland now has a great tool , feedback of detailed contacts and a variety of potential conference organisers at their disposal.... 

 

 

 

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