My journey began in destination marketing, where I spent 18 years putting Malta on the BeLux map for the Malta Tourism Authority. That foundation still shapes how I work today: building relationships, developing brands, and running campaigns across many channels.

 

As markets evolved, so did I. Over recent years I've worked as an all-round marketing and communications professional across a wide range of sectors, from tourism and sustainability to aviation, food and industry.

 

I move easily between B2B and B2C, digital and traditional, strategy and hands-on execution, and I work in four languages (English, Dutch, French and some German).

 

What runs through all of it is coordination and connection: bringing people, partners and agencies together, keeping the overview when a lot is going on, and turning complex material into a clear story that sticks. I stay curious, I like to challenge myself, and I'm the kind of partner people can rely on.

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These days I'm drawn most to work with a mission that resonates, around tourism, sustainability and quality. Whether as part of a team or on a project basis, I'm always open to a good conversation, so if something clicks, let's talk.

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Certifications & Expertise

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• Bachelor of Science (hospitality)

• Certified Digital Marketing Professional

• Sustainability Management (Vlerick)

• Ongoing professional development in areas like digital marketing, storytelling, and event management

 

Values & Interests

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What drives me professionally:

• Sustainability commitment (volunteer work with Jane Goodall Institute)

• Community engagement (Red Cross support during Covid)

• Passion for connecting people and ideas