My journey began in destination marketing, where I spent 18 years developing and executing comprehensive strategies for the Malta Tourism Authority. This foundation gave me invaluable expertise in stakeholder management, brand development, and multi-channel campaigns.

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As markets evolved, so did my expertise. Over the past six years, I've expanded my scope to become an all-round marketing and communications specialist, bringing my strategic approach and creative solutions to diverse sectors including sustainability, food service, employment services, and manufacturing.

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What sets me apart is my versatility combined with deep expertise. I seamlessly transition between B2B and B2C environments, digital and traditional channels, and strategic planning and hands-on execution. My multilingual abilities (English, Dutch, French, German, and some Spanish) further enhance my capacity to develop effective cross-cultural communications.

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Professional Philosophy

"I believe effective marketing is about creating meaningful connections between brands and their audiences. My approach combines strategic thinking with creative execution, always focused on delivering measurable results. I value authenticity, clear communication, and adaptive strategies that evolve with changing markets and technologies."

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Certifications & Expertise

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• Bachelor of Science

• Certified Digital Marketing Professional

• Sustainability Management (Vlerick)

• Ongoing professional development in areas like digital marketing, storytelling, and event management

 

Values & Interests

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What drives me professionally:

• Sustainability commitment (volunteer work with Jane Goodall Institute)

• Community engagement (Red Cross support during Covid)

• Passion for connecting people and ideas